One of the best wine trends is the industry’s growing inclusiveness, encompassing everything from acceptance of new varietals to more diversity of ownership. Throughout the wine world, Black-owned wineries are enjoying their biggest growth period ever. Membership in The Association of African American Vintners grew from about 50 winemakers in 2019 to over 200 today. However, with less than one percent of U.S. wineries Black-owned, African Americans are still severely underrepresented in the wine industry.
“Honestly, it’s not an industry a lot of people of color gravitate towards,” said Lloyd Davis, owner of Corner 103 in Sonoma. “It’s a challenging field on a number of fronts. It takes a lot of money to get into the wine business, and it’s saturated with producers.”
While established wine regions like Napa Valley can be challenging for new winemakers because of the cost of land, California’s most well-known Wine Country, along with its neighbor, Sonoma County, boasts a variety of Black-owned wineries waiting for wine lovers to discover.